New online startups offer shoppers more ways to buy lingerie

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New online startups offer shoppers more ways to buy lingerie

May 19th 2018, 19:06, by By Anne D’innocenzio The Associated Press

NEW YORK >> Shopping for bras, particularly online, can be an exercise in frustration. Changing fashions and better fit tools on sellers’ websites are making it a bit easier.

The recent popularity of bralettes and sports bras with less-complicated sizing has made people feel more confident that what they buy online will fit when it gets to them.

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