Rise of Chinese middle class fuels interest in craft beers

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Rise of Chinese middle class fuels interest in craft beers

May 18th 2018, 21:35, by By Sam Mcneil and Fu Ting The Associated Press

SHANGHAI >> “Panda Beer,” “Little General,” “Flying Fist IPA,” and “Mandarin Wheat” are among the offerings on tap at a craft beer exhibition this week in Shanghai dedicated to expanding the palette of Chinese consumers and promoting sales of high-end brews.

The 2018 Craft Beer of China Exhibition features breweries like Rasenburg Beer, Myth Monkey Brewing, Lazy Taps, Goose Island and Boxing Cat Brewery that are sharing tips on the latest technology and sales trends as Chinese shift from legacy brews to more experimental, refined, and expensive flavors.


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